ROVI improves to the 14th position in the Merco Health Reputation Monitor, which measures the 100 pharmaceutical laboratories with the best reputation in Spain. According to the evaluation by therapeutic area, a special mention is made for its evolution to ROVI, which maintains the third position as the laboratory with the best reputation in the section of Orthopedic Surgery and Traumatology, behind Pfizer and Sanofi.
In this 7th edition, which is presented virtually, 6,733 surveys have been conducted with professionals-stakeholders in the health field: doctors of 26 specialties, directors of pharmaceutical companies, nurses, managers and directors of hospitals, nursing managers, laboratory managers, hospital pharmacists, patient associations, journalists and health informants in Spain.
As a novelty, this year has included the analysis of the digital reputation of pharmaceutical companies through more than 760,000 mentions in digital media, influencers and users.
Through this link you can find more detailed information about the report.